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PP Foods obtains Halal Certification
HALAL is a Quranic term that means ‘lawful’ or ‘permitted’. Halal is used in terms of guarantee which dictates that food which consumed by the Muslim population meets the requirement of Islamic Sharia Law. Halal promotes cleanliness in terms of food consumed by a person in their day to day lives. Food is to be ascertained as clean, hygienic and will not affect to their health or well-being. Halal Certification is mostly required in Muslim majority countries wherein significant population practices Islam (France, Spain, Germany, UK etc.).
Halal certification guarantees that the quality of the food is according to the rules established by the Islamic Council that allows using the mark Halal. Halal Certification is provided by the Halal Certification Bodies in India. All manufacturers of consumable products need to have the Halal Certification. It ensures that the product is totally safe for consumption.
PP Foods (A Rice Processing Unit) recently obtained this Halal Certification. It denotes that PP Food has adhered to the robust food system and the food supplied by PP is in accordance with requirements of Islamic Law.
Following are the some benefits of Halal Certification to PP Foods:
- Global Reach -
PP food can exploit the opportunity to tap remaining local market as well as global market. There are about 2 billion Muslims in Middle East, Asia Pacific, USA, UK, Central Asia etc. which will be our next target audience.
- Logo of Halal -
The logo of Halal on products and packaging is an authoritative, independent and reliable proof to provide Halal food. Most of the food suppliers across India obtaining Halal Certification to increase market reach and penetrate deeper into new markets.
- No loss of No-Muslim Market -
Halal Certification is for Muslim population but this certification is all about the quality of the product and it is applicable to all the communities in the world.
- Small Investment-
There is a small investment of money and time to obtain the Halal Certification but it open doors for multiple growths in revenue. It opens opportunities to tap the Muslim market across the country and globally. - Improve Food Quality- Halal certification is all about the quality of the food and it ensures the healthy food to the people. This certification is for Muslim people but when it comes to quality of the food, it applies to all communities across country.
25/04/2020 Ajinkya Sakhare
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